ABOUT Me…

From two stoplights in Cuero, Texas…
to shaping the world of intimates & swim.

I grew up in Cuero, Texas — population tiny, my dreams large. A girl who knew, from the time she could draw, that she was going to New York City to become a fashion designer.

She did. I enrolled at the Fashion Institute of Technology, graduated Magna Cum Laude, while balancing 3 jobs. I spent a transformative trimester studying at the Paris Fashion Institute, and launched a career that would take me inside some of the most iconic brands in the world.

For decades, I've been a creative leader, designer, merchant, and brand-builder —

At Henri Bendel, where I designed woven structured suiting collections, produced in Italy. At A|X Armani Exchange, where I sat across from Mr. Armani himself five times a year for his personal approval, and collaborated with the Armani design technical team that taught me how to fit and construct the finest tailoring in the world.

And then Victoria's Secret, where I excelled at pioneering and launching new business opportunities over thirteen years.

I helped grow Swim from a $90M niche business into an $800M lifestyle category, launched the Lacie Panty (which went on to contribute over $1 billion in revenue), launched Black Label VS Designer Collection, VS Shapewear, Hosiery, and managed a $3 billion design portfolio as EVP covering legacy brands Very Sexy, Miraculous, Dream Angels, Sexy Little Things, and more.

I left NYC & moved west to Los Angeles to GUESS? as Chief Design Officer,

I oversaw $2.6 billion across Men's, Women's, Kids, Shoes, Accessories, Jewelry, and Perfume — with design teams on two continents. Managing a complex web of global partners, setting the vision & product architecture for the legacy brand for all Licensees, Retail, Wholesale,and Licensed Store buyers globally.

I have never just made pretty things. I have made things that sell, that scale, and that last.

"The birth of my daughters changed everything. I looked at the industry I loved — and I could no longer unsee the waste."

When my daughters were born, everything changed. I looked at an industry I had given my life to, and I couldn't unsee what it was leaving behind: mountains of waste, a "take-make-discard" model careening toward a planet my girls would inherit.

I couldn't keep building by burning.

So in 2015, I started over — from my living room — with a radical question:

“what if the sexiest, most luxurious intimates on earth were also the kindest ones? “

That question became 

We Are HAH.

Easy on you and Mother Earth too.

We Are HAH grew from a bootstrapped idea into the world's premier eco-luxury intimates, swim and sleepwear brand —

$5M in revenue, 1,000+ unique eco-luxury styles, over one million units sold, and $8M+ raised. We pioneered materials nobody thought could feel like luxury: GRS-certified recycled yarns in lace, GOTS organic cotton, corn sugar fiber, 100% recycled polyester from plastic bottles, fully eco-printed hand-designed digital prints.

We were named #1 at Miami Swim Week by WGSN two consecutive years. We landed in Vogue, WSJ, Forbes, Sports Illustrated, and The New Yorker. Selling globally online and at partners like Free People, Selfridges, Revolve, and Nordstrom. Our celebrity family — Kate Hudson, Stella McCartney, Grimes, Florence Pugh, Emily Ratajkowski and more — wore us because they believed what we believed: that sustainability doesn't have to mean sacrifice.

Today, I consult and advise brands who are ready to evolve — whether that means modernizing a legacy name, building an intimates category from scratch, or bringing sustainable essentials to a luxury house. I bring twenty-plus years of P&L ownership, creative direction, product architecture, and brand storytelling to every engagement.

I strive to give back. As the Youth Career Launch Director at the Boys & Girls Club of Malibu, I work with teens ages 13–18, guiding them through career exploration, skill-building, and real-world job-readiness — because the next generation deserves every runway we can build for them.

My mission has always been the same, whether I was sitting in a boardroom in New York, a factory in Milan, or a living room in Los Angeles:

To #startsomewhere. To create products that are the most desired in the world — by consumers and Mother Earth.

#STARTSOMEWHERE#PROGRESSOVERPERFECTION#LETSMAKECARINGCONTAGIOUSECO-LUXURYINTIMATES & SWIMBRAND BUILDER

I still believe a small town girl with a big dream and a relentless work ethic can change an industry. I've done it once.

And I'm not finished.

“The idea to #startsomewhere was quite an epiphany for me…

I wanted to turn people on to make positive changes & not turn people off trying to be perfect.”